Fast Facts About Me
- Brand experience includes: Sprint, Proctor & Gamble, Unilever, Jackson Hewitt, Showtime
- Industry experience includes: healthcare, finance, SaaS, marcom, CBD, insurance, education, and entertainment
- Success-obsessed career coach known as the Millennial Career Coach; I’ve helped hundreds of people in the past few years find their dream job and purpose in their lives
year digital marketing and advertising maven
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Former recruiter
Proud nerd and lifelong gamer
Foodie
Soulful singer and poet
Obsessed with writing short stories and sci-fi
My Resume
Marketing Manager
2022 - Present
Large national nonprofit that offers free tech job training for military and marginalized communities
- Launched and organize content calendar on Monday.com for the entire team to manage hundreds of content pieces and strategies on a weekly basis
- Authored video scripts and submit press releases announcing strategic partnerships and grants worth over $250,000
- Oversee all marketing efforts for 4 regions and divisions, managing total budget of up to $80,000
- Create and approve over 50 marketing assets for fundraising and recruitment efforts, resulting in over $30k raised in regional markets and exceeding student recruitment goals by 10%
Campaign Manager (Contract)
2022
One of the largest global providers of cloud-based tax compliance automation solutions
- Oversee launch for all campaigns targeting the hospitality sector, $10 million book of business
- Coordinate with up to 20 channel partners, creative team, and stakeholders to facilitate asset production
- Utilize project management tools Workfront and Jira to input and manage on average 20 tickets per project
Growth Marketing Manager
2021-2022
- Oversee all growth initiatives and partnerships to grow multilmillion dollar NYC book of business
- Managed vendor and community relationships within a $250,000 budget
- Efforts resulted in 28x ROI for new and existing customers for the NYC 2022 renewal period
- Ran Facebook lead gen campaigns, resulting in over 300 qualified leads from $3500 in spend
Marketing Communications Manager
2019 - 2021
- Managed $1 million marketing and advertising budget
- Oversaw media relations, garnering media attention in local Bronx media for growing 30+ clinic practice
- Oversaw internal communication and employer engagement of over 900 employees
- Created daily social media content calendar, organically doubling Facebook and LinkedIn audience
- Defined and implemented brand standards, including brand style, voice, and tone guides
- Conducted audit of entire digital real estate, consisting of thousands of profiles and listings, to assess and claim assets across social media and online directories
Director, Marketing & Partnerships
2021
- Generate hundreds of inbound leads, calls and appointments for $25MM+ practice on a monthly basis.
- Manage social media presence of combined15,000+ followers across Facebook, Instagram, LinkedIn, and YouTube
- Secure partnerships and speaking engagements for Ivy League educated doctors
- Grow and maintain referral partnership list of over 50 OBGYN and acupuncturists in NYC.
- Oversee $100,000 in annual ad spend across paid search and social, one campaign resulting in 40 egg donor applications in less than 1 month
Senior Social Media Manager
2018 - 2019
- Main point of contact for clients for any and all social media brand marketing, paid social, and lead generation
- Negotiated with influencer partners for clients to boost awareness and create rewards programs for clients, leading to 5x more engagement and reach primarily on Instagram
- Generated hundreds of warm inbound leads per month all through organic Instagram posts
Social Media Manager
2016 - 2018
- Sourced, hired and managed three social media summer interns to create engaging social media and web content
- Oversaw the Facebook presence for over 40 skilled nursing and rehab facilities in NY, NJ, and RI
- Sole manager of company Facebook, Twitter, Instagram, LinkedIn company page, and YouTube, building the Twitter and Instagram presences from scratch
- Organically grew Facebook following tenfold, LinkedIn company following 5x Twitter following 20x, and Instagram following 10x by posting consistently on a daily basis and without spending money on ads
- Ran Facebook branding and lead gen campaigns for around $500 per month for the skilled nursing facilities resulting in incremental qualified leads worth approximately $70,000
- Conducted extensive social media audit across entire continuum, which consisted of over 50 subsidiaries
- Provided social media counsel to over 400 administrators and directors across the continuum
Campaign Manager
2014 - 2016
Client Experience: Johnson & Johnson, Desitin, Sprint, Showtime
- Served as primary point of contact for agencies and media partners post-IO, garnering praise from Digitas and Ansible on both DOJO’s versatility and my level of service
- Managed a summer intern and oversaw her creation of social media content and sales materials
- Collaborated with product management team on improving proprietary ad server, including testing new changes, adding tickets to JIRA, and creating support documentation for users
- Oversaw campaign creation, reporting, forecasting, and billing within proprietary ad server DOJO and DFA, managing up to 30 campaigns per quarter
Account Executive
2013
- Contributed to closing over $500,000 in sales in the Northeast territory
- Created all custom proposals and presentations tailored to each client’s needs
- Managed accounts post-sale by monitoring campaign performance and optimizing, resulting in 5x higher performance in biggest client’s banner campaign
- Helping hundreds of job seekers find better paying work and realize the very best version themselves since 2015.
- Clients have gone on to work at Etsy, Cisco, Oracle, Moody’s MasterCard, CapGemini, and Raytheon,
- Book a session here
Account Manager
2012
Brand Experience: Walgreens, P&G (Olay & CoverGirl), Red Bull, NBC, Jackson Hewitt, PCH
- Prepared RFPs highlighting Mobile Posse’s USPs, which resulted in new business from Carat SF and Ignited LA
- Supported a team of up to ten sales executives, assisting them by researching mobile advertising trends, creating decks, and finding new contacts then uploading them in Salesforce
- Monitored current campaign performance on a daily basis and optimized accordingly
- Interfaced with clients by providing regular campaign reporting and feedback
Case Studies
Successful growth marketing initiative spanning over 2 months resulting in $7M in revenue
Achieving highest ever student enrollment for tech training program in Missouri
Testimonials
I have been working with Andrea for several months. When we began our association I had high expectations and she exceeded them all. She is smart, knowledgeable, passionate, responsive, considerate and thoughtful. In short, a pleasure to work with. She gets my highest recommendation.
Tom Caggiano
Creative Director/AD, Caggiano Studios LLC
Andrea has been a diligent and hard-working intern at Delezhen. She’s punctual, eager and lives and breathes the internet.
In particular, I’ve found Andrea to be a dedicated researcher and a quick study of social media utilities. She’s immersed herself in new tools and stumbled onto sites we wouldn’t have used without her. She communicates promptly and has a helpful, can-do attitude. It’s my pleasure to recommend her.
James White
Executive Director, The Baffler
Second only to her innate zest for life, is Andrea’s enthusiasm for all things related to social media, marketing, and technology. She has an unparalleled awareness of current trends and is always tied in with the most influential thought-leaders. If you need instantaneous intelligence from the field, or specific research for a project, Andrea has an uncanny ability to produce vital information in a very timely manner. Her upbeat personality, consistent optimism, and willingness to learn make her an absolute pleasure to have on a team. She shows initiative, takes responsibility, and puts forth 110% in everything she does. Andrea is, quite simply, a consummate professional!
Brian ORourke
Marketing-minded sales leader, serving as president of Bobit's Custom Content Studio and Beauty, Health & Wellness Group
As CEO of Baby Doctor, I led the search for a highly talented and experienced Digital Marketing Specialist to guide our company’s marketing mix, SEO, social media channels, and outreach. After speaking with Andrea and hearing her vision for Baby Doctor, I was thrilled to hire her services and become one of her clients. The quality of her work was EXCELLENT!! She has a special way of connecting with our target audience through social media, and the traffic to our website improved significantly. Our Google Adwords campaign that she created and led yielded a spike in click-through rate and sales activity. Andrea is very pleasant and easy to work with, and I would highly recommend her services. Thank you for an outstanding job!
Shachar Golan, MBA
2x Founder, Business Leader, Fmr. Wall Street Executive
Why You Should Hire Me
I can deliver results
I can come up with amazing, out-of-the-box ideas AND plans to execute on them
I’m a content creating machine
I take ownership of my responsibilities (as well as any mistakes I make)
Copyright © 2023 Andrea Misir - The Millennial Career Coach | Marcom Maven | Proud Nerd