- Andrea Misir -
Marcom Pro | Digital Marketing Native | The Millennial Career Coach |
About me
- Andrea Misir
- + 1 (929) 269-6615
- andrea@themillennialcareercoach.com
Fast Facts About Me:
• 10+ year digital marketing and advertising maven
• Brand experience includes:
Sprint, Proctor & Gamble, Unilever, Jackson Hewitt, Showtime
• Industry experience includes: healthcare, finance, SaaS, marcom, CBD, insurance, education, and entertainment
• Success-obsessed career coach known as the Millennial Career Coach; I’ve helped hundreds of people in the past few years find their dream job and purpose in their lives
• Former recruiter
• Proud nerd and lifelong gamer
• Foodie
• Soulful singer and poet
• Obsessed with writing short stories and sci-fi
My Resume
Experience
2022
Campaign Manager (Contract)
Avalara
One of the largest global providers of cloud-based tax compliance automation solutions
– Oversee launch for all campaigns targeting the hospitality sector, $10 million book of business
– Coordinate with up to 20 channel partners, creative team, and stakeholders to facilitate asset production
– Utilize project management tools Workfront and Jira to input and manage on average 20 tickets per project
2019 - 2021
Marketing Communications Manager Essen Health Care
– Managed $1 million marketing and advertising budget
– Oversaw media relations, garnering media attention in local Bronx media for growing 30+ clinic practice
– Oversaw internal communication and employer engagement of over 900 employees
– Created daily social media content calendar, organically doubling Facebook and LinkedIn audience
– Defined and implemented brand standards, including brand style, voice, and tone guides
-Conducted audit of entire digital real estate, consisting of thousands of profiles and listings, to assess and claim assets across social media and online directories
2016 - 2018
Social Media Manager
Centers Health Care
Sourced, hired and managed three social media summer interns to create engaging social media and web content
Oversaw the Facebook presence for over 40 skilled nursing and rehab facilities in NY, NJ, and RI
Sole manager of company Facebook, Twitter, Instagram, LinkedIn company page, and YouTube, building the Twitter and Instagram presences from scratch
Organically grew Facebook following tenfold, LinkedIn company following 5x Twitter following 20x, and Instagram following 10x by posting consistently on a daily basis and without spending money on ads
Ran Facebook branding and lead gen campaigns for around $500 per month for the skilled nursing facilities resulting in incremental qualified leads worth approximately $70,000
Conducted extensive social media audit across entire continuum, which consisted of over 50 subsidiaries
Provided social media counsel to over 400 administrators and directors across the continuum
2013
Account Executive
CFO Publishing
Contributed to closing over $500,000 in sales in the Northeast territory
Created all custom proposals and presentations tailored to each client’s needs
Managed accounts post-sale by monitoring campaign performance and optimizing, resulting in 5x higher performance in biggest client’s banner campaign
2012
Account Manager
Mobile Posse
Brand Experience: Walgreens, P&G (Olay & CoverGirl), Red Bull, NBC, Jackson Hewitt, PCH
Prepared RFPs highlighting Mobile Posse’s USPs, which resulted in new business from Carat SF and Ignited LA
Supported a team of up to ten sales executives, assisting them by researching mobile advertising trends, creating decks, and finding new contacts then uploading them in Salesforce
Monitored current campaign performance on a daily basis and optimized accordingly
Interfaced with clients by providing regular campaign reporting and feedback
2022 - Present
Marketing Manager
NPower
Large national nonprofit that offers free tech job training for military and marginalized communities
- Launched and organize content calendar on Monday.com for the entire team to manage hundreds of content pieces and strategies on a weekly basis
- Authored video scripts and submit press releases announcing strategic partnerships and grants worth over $250,000
- Oversee all marketing efforts for 4 regions and divisions, managing total budget of up to $80,000
- Create and approve over 50 marketing assets for fundraising and recruitment efforts, resulting in over $30k raised in regional markets and exceeding student recruitment goals by 10%
2021-2022
Growth Marketing Manager
INSHUR
Oversee all growth initiatives and partnerships to grow multilmillion dollar NYC book of business
Managed vendor and community relationships within a $250,000 budget
Efforts resulted in 28x ROI for new and existing customers for the NYC 2022 renewal period
Ran Facebook lead gen campaigns, resulting in over 300 qualified leads from $3500 in spend
2021
Director, Marketing & Partnerships
Generation Next Fertility
Generate hundreds of inbound leads, calls and appointments for $25MM+ practice on a monthly basis.
Manage social media presence of combined15,000+ followers across Facebook, Instagram, LinkedIn, and YouTube
Secure partnerships and speaking engagements for Ivy League educated doctors
Grow and maintain referral partnership list of over 50 OBGYN and acupuncturists in NYC.
Oversee $100,000 in annual ad spend across paid search and social, one campaign resulting in 40 egg donor applications in less than 1 month
2018 - 2019
Senior Social Media Manager
Marque Media
Main point of contact for clients for any and all social media brand marketing, paid social, and lead generation
Negotiated with influencer partners for clients to boost awareness and create rewards programs for clients, leading to 5x more engagement and reach primarily on Instagram
Generated hundreds of warm inbound leads per month all through organic Instagram posts
2014 - 2016
Campaign Manager
Phluant Mobile
Client Experience: Johnson & Johnson, Desitin, Sprint, Showtime
Served as primary point of contact for agencies and media partners post-IO, garnering praise from Digitas and Ansible on both DOJO’s versatility and my level of service
Managed a summer intern and oversaw her creation of social media content and sales materials
Collaborated with product management team on improving proprietary ad server, including testing new changes, adding tickets to JIRA, and creating support documentation for users
Oversaw campaign creation, reporting, forecasting, and billing within proprietary ad server DOJO and DFA, managing up to 30 campaigns per quarter
2015 - Present
The Millennial Career Coach (themillennialcareercoach.com)
Helping hundreds of job seekers find better paying work and realize the very best version themselves since 2015.
Clients have gone on to work at Etsy, Cisco, Oracle, Moody’s MasterCard, CapGemini, and Raytheon,
Book a session at http://www.calendly.com/millennialcareercoach
Education & Certifications
Bachelors Degree, Business Administration Baruch College
Hubspot Inbound Certified
Landmark Worldwide
Hire Me!
Why You Should Hire Me
- I can deliver results
- I can come up with amazing, out-of-the-box ideas AND plans to execute on them
- I’m a content creating machine
- I take ownership of my responsibilities (as well as any mistakes I make)